eHow Redesign
The eHow site is growing incredibly fast and needed diversification to better connect and group user segments mainly for marketing uses. The site gets 80+million uniques and is growing quickly. It is in the top 20 sites according to comscore.
Along with the design team, I developed a color coded simple navigation and very subtle references to the origami logo. Each channel became an individual site that was more specialized than a generic how-to site. The colors are bold and work together and individually, each channel has a unique color palette for secondary colors and link and highlight colors.
