eHow Food partnered with Rachael Ray to deliver videos and articles from Rachael’s Buddies, 6 dynamic personalities. The challenge was to integrate the Buddies and Rachael Ray into the eHow design but still create something unique. We took the Rachael Ray logo and color palette and combined one that matched the eHow Food red color the best to create a combined color palette. The Rachael Ray font was used where the Buddie’s names appear. We create several new modules across the food site to show, q&a by the Buddies, a link to the most recent Blog post and links to the Buddies. The Buddies each got a profile page with a feed of their newest activity as well as bio and q&a. The site launched to great enthusiasm by Rachael Ray and her Buddies who are very happy with the design.
