Infiniti g35x Microsite
The Infiniti G35AWD microsite was created at Sapient for Infiniti. I was the creative lead on this project. The goal was to take a complex, rear preferred driving performance sedan and show it is suited to all driving conditions, year round. I started with 4 images of the seasons and using large numbers, showed how the ratio of power changed between the front and rear wheels. The numbers would correspond to a 3d illustration of the vehicle showing the wheels turning in rain, snow, leaves and summer dry roads. The transitions were very large snowflakes and leaves and sun rays that flowed across the page very cinema style.